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Add value with video podcasts


Podcasting is nothing new. As technology moved forwards and video platforms became the norm, video podcasts became the new way to digest them.


Video has always been a great tool for communicating to the world. Seeing people get really passionate about a subject, or reviewing products, or even training.


Again, video podcasting (or videocasts) have been around for a long time too. But this time it's different.


So what's changed?


Online platforms now make it easy to build an audience. Video caters for 82% of all consumer Internet traffic by 2022, and mobile consumption rises 100% each year. The pandemic saw a huge increase in podcast channels from entrepreneurs, celebrities, influencers and even just from the average Joe.


Some customers we talk to ask if it's too late to start a podcast if there are already so many. And the answer is a resounding 'NO'. Do you think people stop writing books because the library is already full of them? No.


"The best time to plant a tree was 20 years ago. The second best time is today". - I'll let that one sink in.


If you are an expert in your field and want to provide value to your customers, video podcasts are a great way to reach out to them, keep them engaged with you and cements their reasons for choosing your business by showing how passionate you are about what you do.